Exercise 1

Find these words in the text and then define them.

dilute to make less concentrated

top the top of something is its highest point or part

share if you share something with another person, you both have it, use it, or occupy it. You can also say that two people share something

performance is that something is doing as well as it was wanted or much more better
generated means to create something
bold someone who is bold is not afraid to do things which involve risk or danger
helm someone who is leading

amid it is surrounded by other things
incentive if something is an incentive to do something, it encourages you to do it
ire is anger
trade down to decrease of sell

revenue is money that a company, organization, or government receives from people